Patient Experience Summary

Patient feedback reflects a mixed experience with significant access challenges alongside positive clinical care. Telephone accessibility and appointment booking remain persistent concerns, with patients reporting difficulty reaching the practice, lengthy wait times to connect, and limited availability of slots. Reception experience is inconsistent, with some patients praising helpfulness and courtesy while others describe unhelpful or dismissive interactions. Once patients access clinical services, feedback is notably more positive, with practitioners frequently described as knowledgeable, caring, and attentive listeners who provide thorough explanations and person-centred care.

Operational issues extend beyond appointment access to include delayed prescription processing, poor coordination between the practice and pharmacy, and extended waiting periods on arrival despite confirmed appointments. Several patients have transferred to alternative practices due to these access barriers. Mental health support has been flagged as inadequate, with concerns about responsiveness to urgent needs. The practice environment and clinical nursing team generally receive praise for professionalism and efficiency.

Longer-standing patients tend to express greater satisfaction and loyalty, suggesting service consistency may have declined over time. The combination of access difficulties and inconsistent reception courtesy contrasts sharply with the quality of clinical care delivered, indicating that systemic and communication improvements could significantly enhance overall patient experience.

Appointment

42.89 %
Poor

Reception

48.76 %
Poor

Cleanliness

71.45 %
Great

Care

62.18 %
Average

Respect

51.23 %
Average

Seen on time

45.67 %
Poor

Filter

TS

Tim S. Google 3 years ago

Rating

Bad!

Long phone queues made booking difficult

I recently spent nearly two hours across two days attempting to schedule an appointment for a blood test following a text message request from the practice. While the receptionist I eventually spoke with was polite and supportive, the length of time spent waiting to reach someone was frustrating and unacceptable. As a long-standing patient who has been with this practice for many years, I have noticed a decline in the overall standard of service. I would encourage the practice management team to review their systems and processes to improve efficiency.

Ashcroft Surgery

3 years ago

Hi Tim, Thank you for your review. Sadly we are aware that the telephone system is not the best that it can be and we are working with our providers to try to improve this. I completely understand how frustrating it is when trying to reach the practice and for this I apologise. We are hoping that we can improve things in the not too distant future.

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BD

Beverley D. Google 3 years ago

Rating

Bad!

Phone queue made booking difficult

I recently attempted to book an appointment for my young child over the phone, which took approximately 18 minutes. While the receptionist was courteous and helpful in manner, they were unable to provide an available slot and suggested I call back early in the morning, with the possibility of securing an appointment for the following week. However, this timing would conflict with my existing commitments. I found this experience to be unsatisfactory in terms of service provision.

Ashcroft Surgery

3 years ago

Hi Beverley, As I don't have any information as to the reason behind the appointment it's difficult to give you an appropriate channel to go down. One option you have is to use our econsult service, these are revised daily.

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EC

Em C. Google 3 years ago

Rating

Bad!

Long phone queues and frustrating answerphone messages

Poor service quality with frustratingly long telephone hold times and repetitive automated messaging.

Ashcroft Surgery

3 years ago

Hi Unfortunately our phone lines are incredibly busy at the moment. We do try to answer them as quickly as possible, however on some occasions each call can take a long time. In regards to the telephone message, I will look at this and see if there's a way we can improve this.

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AL

Ana L. Google 3 years ago

Rating

Poor!

Repeatedly hung up on when trying to book appointments

I have been very frustrated with the reception team, as I have experienced multiple disconnected calls and am in need of having blood work completed. During a recent attempt to contact the practice, I was informed they were not taking on new patients and was redirected to an out-of-hours service, who subsequently directed me to accident and emergency. This was disappointing as I had previously attended accident and emergency and understood they were the appropriate service to arrange the blood work and cardiac imaging I require. I have found the clinical staff at the practice to be professional and caring. My concerns are primarily regarding the reception experience and the difficulties I have faced in accessing the services I need.

Ashcroft Surgery

3 years ago

Could you please send me further details on this to our complaints email address and I can look into this further. [email protected] Thank you Carole

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CW

Curtis W. Google 3 years ago

Rating

Bad!

Receptionists ignored calls and were rude

The reception staff at this practice were extremely unhelpful. While waiting to be seen, my partner attempted to call the surgery but the phone went unanswered for an extended period before being disconnected. This has been my worst experience at a medical practice. The front desk team could benefit from improving their communication and courtesy towards patients.

Ashcroft Surgery

3 years ago

Hi Please could you email me at the surgery the details of this please. [email protected] I will most certainly look into this as this is not the standard that I expect from our reception staff. Thank uou Carole - Assistant Practice Manager.

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EI

Elena I. Google 3 years ago

Rating

Bad!

Practice doesn't answer the phone

The practice is extremely difficult to reach by phone.

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KK

Kelly K. Google 3 years ago

Rating

Bad!

Practice struggling with staffing and appointment availability

Called to arrange an appointment for a family member, only to be informed that the practice is currently limited to emergency appointments due to staffing constraints. This is frustrating, as it's not an isolated occurrence. The service needs significant improvement.

Ashcroft Surgery

3 years ago

I apologise that this has occured. Unfortunately we have a number of covid cases within the practice this week which has sadly caused a reduction in our appointment availability. We have to ensure that urgent medical requirements are dealt with as a priority when availability is reduced. If you would like to email our complaints email [email protected] I will happily give a full explanation of the situation.

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ZZ

Zochan Z. Google 3 years ago

Rating

Bad!

Long waits despite having booked appointment

The appointment that was scheduled for my child was not available when I arrived. I experienced a lengthy wait with my young child before being seen by the healthcare provider. On a previous occasion, I also had to wait considerably longer than expected despite having a confirmed appointment.

Ashcroft Surgery

3 years ago

Please contact me at the surgery and we can discuss this issue. Regards Carole

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SS

Stephen S. Google 4 years ago

Rating

Excellent!

Felt properly listened to and informed

I attended this practice for the first time following a referral to a specialist service. The clinician I saw was excellent, providing clear explanations that helped me understand my current situation and what to expect moving forward with my care plan.

Ashcroft Surgery

3 years ago

Thank you for your very nice comments about our surgery. We really do appreciate it. Thank you.

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SS

Sashewthenut S. Google 4 years ago

Rating

Bad!

Impossible to reach the surgery by phone

I attempted to contact the surgery on several occasions without success. After waiting for extended periods, I was unable to reach anyone by telephone during morning hours, and similarly experienced no response when calling in the late afternoon. While I recognised they may have been occupied initially, the persistent inability to connect over multiple days proved extremely frustrating. Having tried repeatedly since earlier in the week through to the following week without managing to speak to anyone, I found this level of accessibility deeply disappointing.

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SC

Simon C. Google 4 years ago

Rating

Excellent!

Receptionist made the booking process easy

The reception staff member was pleasant and provided excellent assistance.

Ashcroft Surgery

4 years ago

Thank you for your kind words Mr Cresswell. I'll pass this on to the team.

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GG

Gareth G. Google 4 years ago

Rating

Bad!

Long phone waits made booking difficult

Extremely frustrated with the difficulty in securing an appointment for my young child. I spent considerable time attempting to reach the practice by phone over a two-day period without success, as no one answered my calls. This prolonged wait to book an appointment has been very disappointing.

Ashcroft Surgery

4 years ago

Im sorry that this has occured. If you could please email me at [email protected] I can look into this matter for you. Thank you.

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RR

Raka R. Google 4 years ago

Rating

Excellent!

Friendly staff despite long phone queues

The clinical team members have consistently demonstrated kindness and understanding throughout my visits. While appointment availability through telephone booking can involve extended waiting periods, this appears to be a common challenge across general practice services. The reception staff have always been welcoming when I have managed to reach them, and the experience simply requires some patience during the booking process.

Ashcroft Surgery

4 years ago

Thank you for your very kind words. We do really appreciate our patients understanding in these very busy and uncertain times.

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S1

Sharkler 1. Google 4 years ago

Rating

Bad!

Promised callback never came during crisis

Contact was made regarding a mental health concern. The practice scheduled an appointment for the following week, but when the situation deteriorated and contact was made the next morning, it was indicated that a clinician would call that day. However, after waiting through the afternoon without receiving the call, contact was eventually made at 5:20pm, at which point it was communicated that a telephone appointment would need to be scheduled for a later date. Given the nature of the concern raised, there was an expectation that a welfare check might have been prioritised to offer immediate support and assistance. Instead, a brief note was entered into the system by the clinician without what felt like adequate time spent understanding the situation. It is notable that the practice lists mental health conditions among their areas of focus, which made the response feel inconsistent with their stated expertise. This experience was deeply disappointing.

Ashcroft Surgery

4 years ago

Could you please contact the surgery via our complaints email; [email protected] and I will investigate this matter for you. Thank you

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KD

Kim D. Google 4 years ago

Rating

Bad!

Promised callback never arrived, frustrating experience

Generally a satisfactory service, however I recently requested assistance that went unaddressed. Although I was assured by staff that they would contact me, this callback did not materialise. Additionally, I have been unable to locate the practice's email contact option on their website.

Ashcroft Surgery

4 years ago

Hi Kim, please call the surgery and ask to speak to me and I will try and sort things for you. Thanks Carole.

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GG

Goosey G. Google 4 years ago

Rating

Bad!

Phone lines constantly unavailable and unreliable

Unable to reach anyone by telephone despite multiple attempts. A visiting healthcare professional also experienced difficulty getting through. Calls requesting a callback have gone unanswered for an extended period. The communication service has been consistently poor.

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RJ

Regina J. Google 4 years ago

Rating

Bad!

Reception staff were unhelpful and dismissive

The service provided was disappointing and did not meet expectations in terms of patient support.

Ashcroft Surgery

4 years ago

Hi Regina, could you please send me an email with the context of your complaint to [email protected] and I will look into this for you. Many thanks

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TR

Trusted R. Google 4 years ago

Rating

Bad!

Long phone queues and unhelpful reception staff

It's been difficult to reach anyone by telephone. I've experienced lengthy wait times when trying to get through, particularly during afternoon hours. This isn't an isolated incident for me. Additionally, I found the reception staff to be unwelcoming during my interactions. The communication style wasn't what I would expect from a healthcare provider. I'm seriously considering transferring my family's care to a different practice.

Ashcroft Surgery

4 years ago

Please send me an email at [email protected] and I can look into this for you.

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AS

Anthony S. Google 5 years ago

Rating

Excellent!

Polite staff made us feel welcome

Why do impatient individuals always complain. This is a good surgery. The healthcare professionals and staff members are courteous and respectful. We have been attending for many years, and remain very satisfied.

Ashcroft Surgery

4 years ago

Thank you for your nice review. We really appreciate your support through what has been a very hard time.

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KH

Kim H. Google 5 years ago

Rating

Excellent!

Reception staff helped sort out medical files quickly

I'm very grateful to the reception team member who assisted my mum today, and to the staff member who helped me obtain my daughter's medical records. The doctors at this practice are excellent and have genuinely taken the time to listen, understand my concerns, and provide valuable support for my daughter, myself, and my mum. Thank you so much to everyone involved—you're all doing your best during what has been a challenging period. 💖

Ashcroft Surgery

5 years ago

Hi Kim, Thank you for your lovely and positive feedback. I will certainly pass this on to the staff members mentioned. Ashcroft Practice Management.

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Trusted by GP practices across the UK
Practice Response Rate
25.00%

Shows how often this practice responds to patient reviews and feedback.

About the GP

  • Accepts all feedback, both positive and negative.

Contact Information

  • 01274 612279
  • Ashcroft Surgery Newlands Way, Eccleshill Bradford BD10 0JE

Patient Experience Summary

Patient feedback reflects a mixed experience with significant access challenges alongside positive clinical care. Telephone accessibility and appointment booking remain persistent concerns, with patients reporting difficulty reaching the practice, lengthy wait times to connect, and limited availability of slots. Reception experience is inconsistent, with some patients praising helpfulness and courtesy while others describe unhelpful or dismissive interactions. Once patients access clinical services, feedback is notably more positive, with practitioners frequently described as knowledgeable, caring, and attentive listeners who provide thorough explanations and person-centred care.

Operational issues extend beyond appointment access to include delayed prescription processing, poor coordination between the practice and pharmacy, and extended waiting periods on arrival despite confirmed appointments. Several patients have transferred to alternative practices due to these access barriers. Mental health support has been flagged as inadequate, with concerns about responsiveness to urgent needs. The practice environment and clinical nursing team generally receive praise for professionalism and efficiency.

Longer-standing patients tend to express greater satisfaction and loyalty, suggesting service consistency may have declined over time. The combination of access difficulties and inconsistent reception courtesy contrasts sharply with the quality of clinical care delivered, indicating that systemic and communication improvements could significantly enhance overall patient experience.

Appointment

42.89 %
Poor

Reception

48.76 %
Poor

Cleanliness

71.45 %
Great

Care

62.18 %
Average

Respect

51.23 %
Average

Seen on time

45.67 %
Poor
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